A newfor the U.S. meetings and incentives market will debut in Baltimore in 2010: the Americas Business Travel and Meetings Exhibition.
Produced by U.K.-based Reed Travel Exhibitions, the show is an offspring of the company’s“IBTM” events, which include similar meetings in Europe (EIBTM), China (CIBTM), and Abu Dhabi, U.A.E. (GIBTM). Reed also produces the AsiaPacific Incentives and Meetings Expo in Australia and the ICCA Exposition. The inaugural AIBTM will be held June 29 to July 1, 2010, at the Baltimore Convention Center, where it will remain for five years.
“Following a two-year research and business development plan for AIBTM, it was clear that there was a real need and demand for an Americas event that delivered domestic and international exhibitors and buyers,” said Paul Kennedy, MBE, group exhibition director at Reed, in a written statement. The design for the new meeting will be based on the EIBTM model, which matches exhibitors with quality “hosted buyers” and visitors with “the power to do business,” added Kennedy.
Reed hopes to attract about 300 exhibitors and 2,500 buyers, both domestic and international. As many as 500 of the buyers will be hosted, and about a third of those will come from outside the U.S.
One reason for choosing Baltimore as the destination for the first five years—2010 through 2014—is because it has good airlift from Europe, Asia, Latin America, and North America. Plus, Baltimore is well situated to tap into meeting planners in the Northeast corridor of the U.S. to attend the event.