Companies can't afford dull meetings anymore. Not according to James H. Gilmore, co-author with Joseph Pine of The Experience Economy: Work Is Theatre & Every Business a Stage (Boston: Harvard Business School Press, 1999). Gilmore challenges companies to treat conference rooms as sets, agendas as scripts, and the attendees as theatergoers. Executive Editor Regina Baraban caught up with him recently by telephone from the offices of his Aurora, Ohio-based consulting firm, Strategic ...

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