If you think that you've read every book on motivation and incentivizing employees and they're all pretty much the same, you haven't seen The Art of Demotivation by E.L. Kersten, PhD, recently published by Despair Ink, a division of his company, Despair Inc. (In its second printing, the book is only available online at www.despair.com.) Kersten's goal with the book, which is in part based on his own experiences in the corporate world, is to turn every concept about employee rewards and ...

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