To prepare for your next golf event, start with the most important question: What are you trying to accomplish? Why are you even planning a golf event, when there are so many other options? Is the day meant to reward high performers, or to pscyh up the sales force for the coming year? Or just to have fun? With these answers in mind, allow a minimum of three months to plan your event. For best results, begin at least nine months ahead. Set the date, choose the course, and map out your theme, ...

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