Ask anyone from Coverall North America about their most recent national sales meeting and the first thing they're likely to mention is the laser tag game they played a la Star Wars. "We divided the group into two teams and gave them all laser guns," says Amy James, director of marketing at the Ft. Lauderdale-based professional cleaning company. "Bringing Star Wars to the gathering was a stroke of genius that won the day. It created a team environment and a competitive mindset--and everyone ...

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