A few months ago, Meeting Professionals International rolled out a new branding statement: "The Power of Meetings." Those four words came to life for me at the recent Motivation Show in Chicago. During one general session, Gregory Reid, senior vice president of sales and marketing at Yellow Freight Systems, described a time when his company faced serious problems with breakage and lost packages. To send a message to his top people, he shipped each of them a logoed glass with a note asking ...

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