Imagine that you want to lose weight or quit smoking, but haven't been motivated enough to try. Now imagine that your company offers you cash incentives for meeting your weight loss goals or for kicking the habit. At Emmaus, Penn.-based Rodale Press, healthy, active living is not only the driving message behind its magazines and books--it's a way of life. "We spend a lot of energy to ensure a positive work environment," says Director of Corporate Communications Patrick Taylor. "We really ...

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