Cash awards are not perfect, but in some instances, they fit perfectly. While some managers argue that cash will be used by employees to do only one thing — pay bills — others are using cash, gift certificates, and debit cards to reward all kinds of behavior in their companies. For example, Premier Incentives, Marblehead, Mass., designed an incentive for a New York — based drugstore chain that targeted three employee trouble spots: customer service, cash drawer management, and retention. ...

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