1. If you could be anywhere in the World, Where would you be?

    In Thailand next to the golf course, with a few of my very best friends on the veranda of my teak wood house, with a nice whiskey in my hand.

  2. IT's Time for a Second Career, What do you choose?

    Troubadour — a singer, songwriter, and storyteller who went around keeping legends and stories alive and receiving shelter and food in return.

  3. What's the best book you've read in the past year?

    Thomas L. Friedman's The World is Flat. Globalization in optima forma; the world has become flat, meaning a level playing field. Border crossing developments in information and communications technology have equalized or are equalizing second- and even third-world [countries] to first-world level.

  4. What's your hidden talent?

    My vice president Marit Hoogendoorn accuses me of having a sixth sense.

  5. Who inspires you?

    English comedian and actor Rowan Atkinson, aka Mr. Bean, because his body language tells more than a million words.






Lex Granaada is managing partner at incentive marketing firm Granaada & Partner in Holland. He has been a member of the Society of Incentive and Travel Executives since 1992 and currently serves as president of the organization.