TBA Global LLC
New York


LEADERSHIP: Robert Geddes, president and CEO; Paula Balzer, COO

TOP CUSTOMER MARKETS: energy, technology 

AT A GLANCE: Among the news from TBA this year was the addition of COO Paula Balzer and the continued growth of its digital, mobile, and social offerings that tie in with its meeting services. Examples include Chipotle’s “Sales Manager National Meeting,” Google’s “Solve for X” forum, and Walmart’s “Year-Beginning Meeting.” Advertising Age named the company to its Top Ten Event Marketing Agencies list for 2012.


  • Corporate meetings in 2011: 381
  • Incentive travel programs in 2011: 7
  • Meeting and incentive travel programs held outside the U.S.: 5%
  • Room nights booked for meetings and incentives: 79,629
  • Revenue from planning and executing meetings and incentives: 79%
  • Full-time employees: 85

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