It’s all about the leads. That’s the word from a new survey of 500 technology industry marketing professionals, conducted for Unisfair, a Menlo Park, Calif.–based virtual events platform. More than two thirds of respondents (68 percent) said leads are their top marketing priority, far exceeding those who pointed to brand awareness or customer retention as their main concern (16 percent each). The survey asked technology marketers about their lead-generation tools, and whether they had plans ...

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