If we don't motivate our dealers to do business with us, we lose." That's the word from Brian Martenis, sales incentives manager at Bayard Sales Corp., where incentive travel has been an important part of the sales strategy for the past 35 years (that's when the Philadelphia, Penn.-based floor covering distributor held its first incentive program). "We do these trips not just to do business, but also to give people something they wouldn't necessarily buy on their own," he says. "And we get ...

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