Follow us as we hire a professional focus group moderator and use a blind facility for the first time — and discover what a difference it can make. Focus groups are editors' eyes and ears. They let us see what catches our readers' attention and hear how they read the magazine. What did they think of the cover? Do they read us in their office, at home, on a plane? Do they follow the articles straight through, or just skim? Our team of editors has hosted these customer discussions before, ...

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