Men Often Don't seem to understand or value the concept of giving recognition — why they need to do it, how to do it, when to do it. They are typically focused on business objectives, such as increasing sales, and the relationships with the people who report to them are secondary. Men seem to say, “Do a good job, be competent, and I'll like you.” For women, it is often the reverse: “If I like you and trust you, I'll do a good job for you.” They first need to feel good about the people with ...

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