More than 500 of Yellow's best customers pay big bucks to attend an education blowout unlike anything else in the transportation industry. Marykay Yeley should be tired. She's just finished a few days of attending nonstop seminars, general sessions, and a trade show. But she's psyched. Her eyes are shining. Her company, Big R Ranch & Home Supply, in Bozeman, Mont., shelled out roughly $1,800 to send Yeley, the chief financial officer, and two other executives to a meeting sponsored ...

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