Say you had to get a message from your CEO to 70,000 employees in 64 countries. You could e-mail it. But what if you also had to make each recipient feel personally addressed in a respectful way? You could do careful work with translators to get not just the overall message right but local nuances as well. But what if you had to deliver the appropriately translated message; make each recipient feel understood and respected; welcome all of them as employees of a new, global company being ...

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