Each in its own way, two companies with new software offerings represent the evolution of strategic meetings management technology as SMM concepts continue to blaze a trail through corporate America. “Technology is a requirement, but technology is not the silver bullet,” says Nick Romano, founder and president at SignUp4 in Atlanta. “You need a plan. You need sponsorship from executives. Implementing an SMMP is a large change-management project.” As if reading from the same playbook, Casey ...

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