Objectives/ROI

Liberty Mutual's Mary Keough-Anderson turned meeting planning team members into strategic partners with meeting owners—and models for the future of event management....More

As companies cut back on marketing budgets in these still uncertain economic times, marketers face increasing pressure to justify their investment in exhibitions as well as other vehicles, explained a panel of experts at the Exhibition and Convention Executives Forum, May 30, 2012, in Washington, D.C. The session, “The Value of Face-to-Face Marketing,” was streamed live to an online audience, a first for ECEF....More

Meeting Professionals International has introduced a Business Value of Meetings tool box, a collection of resources to help meeting planners prove the business value of their meetings and events....More

A powerful new calculator tool launched last week helps destination marketing organizations, or convention and visitor bureaus, prove the value of meetings and conventions to their local economies....More