About six years ago, Nancy Brockman found herself in a predicament. As leader of strategic events and incentives at GE Financial Assurance in Lynchburg, Va., Brockman had planned incentive trips for groups of insurance brokers to Morocco and Turkey in 1995 and to Indonesia and Thailand in 1990. The brokers had taken previous trips to China (in 1985) and Kenya (in 1980). Topping these destinations would be tough. “Most of our brokerage agents are offered trips from other carriers,” Brockman ...

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