REGIONAL INCENTIVE programs aren't the norm for most insurance and financial services companies, but mergers and consolidations — and tight meeting budgets — have caused companies such as Allmerica Financial Corp., headquartered in Worcester, Mass., to rethink some of their traditional travel incentives. When Allmerica took over Citizens Insurance Company of America several years ago, Michael Burke, Allmerica's senior conference and travel specialist, also took over responsibility for ...

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