COULD YOUR MEETING DIRECTORY PAY FOR ITSELF? Companies that want to hand out photo directories to meeting attendees without breaking the bank can sell advertising space to offset their costs or even make a profit. "Advertisers can be easily drawn to industry-specific publications, because the attendees usually represent a highly targeted audience with a particular set of interests," says Jason Struman of On-Site Photo Directories. Struman's company works with customers to identify and ...

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