Back in 2005, when I first heard about Kelli Livers' consolidation plans for AIG, the idea of a company-wide strategic meetings management program was just a gleam in her visionary eye. Today, SMMP is a hot-button acronym in the meetings industry — and Kelli's experience exemplifies just how effective such a program can be. As AIG's director, global meeting services, Livers helped to design and administer a complex SMMP that tracks and leverages meeting spend across the AIG enterprise of ...

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