“Sometimes people look at corporate social responsibility as touchy-feely,” says Stephanie Olivero. “In reality, it's smart business.” Olivero, meeting planner at MetLife in Long Island City, N.Y., has seen first hand the incredible motivating effect of community service projects at meetings. She's watched attendees bring smiles to the faces of kids, turn a nondescript yard into a beautiful garden, and build playhouses. She's also heard one consistent complaint: “We wanted to do more.” “We ...

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