Why are these Insurance Conference Planners Association Annual Meeting attendees laughing and pointing at the computer monitors? Because they're seeing pictures of themselves, of course!
The conference was a working laboratory for the folks from redbutton.tv, a Dallas-based digital communications company, to showcase the advantages of going digital with event photography and promotions. Here's the deal: A digital photography model allows planners to offer attendees lots of cool stuff both during and after the event — electronic postcards (selected online during the meeting and mailed within a few days); e-posters, e-billboards, digital photo ID's, custom photo albums, and pretty much any photo-imprinted promotional item you can think of. Redbutton will print and ship all items within 24 hours.
Redbutton also specializes in producing streaming video of meetings, a live webcast of your event on the Internet. This includes audience polling so planners can track who visits the site and how they use it.