Create a once-in-a-lifetime experience. Design an event that attendees couldn't duplicate on their own. Meeting planners in the financial services industry regularly receive those marching orders. Kim DeVillers, first vice president, corporate event marketing, at Countrywide Financial in Calabasas, Calif., has a surefire way to carry them out for Countrywide's customers: Make them part of a famous foursome. “When you offer business partners the opportunity to play golf with a top touring ...

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