Back in the late 1990s, Prudential Financial created its own online registration system. It was robust, but a few years later it became clear that the investment necessary to continually upgrade and maintain the system would be so large that the company would be better served by an outside vendor, explains Debbie Boschee, CMP, vice president, conference and meeting services. “At that time, our department handled 400 meetings and 10,000 registrants per year,” says Boschee, ...

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