IMEX, “The Worldwide Exhibition for Incentive Travel, Meetings and Events,” is planned for Frankfurt, Germany, April 8 to 10, 2003. Chairman Ray Bloom is launching the event, which competes with EIBTM, held in May in Geneva, a show he founded and then sold to Reed Exhibitions.
Speaking about any effects the world's political turmoil — and the hesitancy of Americans to travel overseas — might have on IMEX, Bloom said at press time in mid-February, “It's business is usual, and the hall is pretty much full.”
Some 2,000 exhibitors, representing 100 countries, are expected, including many major U.S. cities and destinations. The attendance projection is for around 5,500 attendees, including 2,500 hosted buyers and 3,000 German buyers. IMEX will incorporate “Meetings Made in Germany,” a trade fair previously produced by the German Convention Bureau, a partner in the event, into the program.
Industry associations supporting IMEX include Meeting Professionals International, which is offering special incentives for planners attending both IMEX and the MPI 2003 Professional Education Conference — Europe (PEC-E), April 4 to 6 in Berlin. For more information, visit www.imex-frankfurt.com or www.mpiweb.org.