MILLENNIUM: NOT FOR ONE NIGHT ONLY Don't miss the millennium marketing boat by thinking of it as a one-night gimmick. Use it all year long. That's the advice of Irvine, Calif.-based JNR Inc., which is offering clients incentive ideas that span the year 2000.
"The millennium is not one moment in time," says Don Deuser, vice president of marketing. Just consider the example of Disney, in whose eyes the millennium celebration is 15 months of events and fireworks displays.
Among the meetings that could include a millennium theme throughout this year and next are training seminars and sales conferences where the focus is keeping competitive in the next century, and incentive trips to top "millennium" cities such as New York or London, where the Millennium Dome is located.
Call JNR Inc. at (800) 343-4546 or e-mail firstname.lastname@example.org.