When American Fidelity Assurance chose Vienna as the site for its 2000 National Sales Convention, the company's creative team was faced with promoting only the second international convention destination in the company's history. That meant the promotion had to not only inspire, but educate. “We wanted to communicate the culture and the lifestyle,” says Gabi Martin, senior graphic designer. Rather than the usual monthly mailings, Martin created five large packages sent quarterly during the ...

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