Leanne Acton's story reads like the opposite of what some planners fear about the big third parties. In a sense, she owes her in-house meeting planning job to Maritz. Back in 1996, Penn Mutual Life Insurance Co., Horsham, Pa., decided to outsource all of its meeting planning to Maritz. The result? Penn Mutual's meeting planning became less efficient. Tim Bruins, senior account executive at Maritz, picks up the story: “We needed a liaison to help us understand their goals ...

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