The Outsourcing Story at Penn Mutual
Leanne Acton's story reads like the opposite of what some planners fear about the big third parties. In a sense, she owes her in-house meeting planning job to Maritz. Back in 1996, Penn Mutual Life Insurance Co., Horsham, Pa., decided to outsource all of its meeting planning to Maritz. The result? Penn Mutual's meeting planning became less efficient. Tim Bruins, senior account executive at Maritz, picks up the story: “We needed a liaison to help us understand their goals ...
Register for Complete Access (Valid Email Required)
By registering on MeetingsNet now, you'll not only gain access to Why Outsourcing Works for Us, you'll get exclusive access to a large archive of premium content.