Maritz surveyed 1,000 incentive travel earners and non-earners to find out what gives real pull to an incentive destination. Based on their responses, Europe may fit your motivational bill. Here’s what makes them say… “I’m going for it!” 1. I could never take this trip on my own. 2. This destination offers great sightseeing and recreation. 3. I’ve never been there. “I won’t bother.” 1. The destination doesn’t interest ...

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