The Generation Gap is one of the most significant challenges this industry has ever faced, because so many of the people making the program decisions just don't get what drives the youngest group of winners. They could not be more different than those of us who have been in the business for 15-plus years. A recent roundtable discussion during the Incentive Research Foundation's golf invitational — a networking and fundraising event held in Jamaica last month — confirmed this for me: Many ...

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