2011 will be a transitional year for incentives. Companies will be looking for new incentive destinations for employees and sales forces who have been overworked and under-rewarded. On the merchandise side, our research found that certain items—apparel items and gift cards—have emerged as popular rewards. Our Incentive Merchandise Trends Survey, a joint effort with the Incentive Research Foundation, leaves no question that merchandise incentives are back and that the economy ...

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