THE PROFILE OF THE TYPICAL incentive program goes something like this: A 12-month campaign, designed to increase sales across the board, has as its reward a group travel program to a domestic destination, probably Florida, Hawaii, or California. The CEO selected the destination, and an in-house team handled the logistics. Just over 200 employees qualified for the trip, and per-qualifier spending topped $2,650. That's a quick snapshot of some of the aggregate results of our 2004 ...

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