RUNNING A SUCCESSFUL incentive program can be difficult enough, but summoning up the confidence to plan and implement one for the first time can be downright terrifying. ā€œIt's a scary thing for the company that decides to take that chance,ā€ says Paula Kelly, vice president of American Investors Life in Memphis, Tenn. Kelly helped Insurance Agency Marketing Services of Omaha, Neb., plan its first-ever travel incentive program, held at MGM Grand Hotel and Casino in October 2004. IAMS, which ...

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