Kerry Connolly and Melissa Giordano had seen enough depressing news in their jobs as anchor and associate director for the CBS morning show in Boston. Sitting around over coffee in the early morning hours in March 2005, they decided to offer viewers an antidote to all the sadness out there: a montage of upbeat news stories titled “Never Surrender.” That was the start of The Never Surrender Co. Soon after, they left their jobs, created a logo with their new mascot (an “anti-chicken” named ...

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