THE PRESS RELEASE came across my desk attached to a perky note from a PR person. “Thought this would be of great interest to your readers!” she enthused. The announcement: “VRRROOOM! MEETING PLANNERS GET REVVED UP OVER [X HOTEL'S] JAGUAR GIVEAWAY!” That's right, Hotel Company X is offering a lease on a Jag X Type to five lucky meeting planners. All they need to do is book a meeting generating at least $50,000 in room revenue at one of four hotels this summer; the planners who generate the ...

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