Millennials were on everyone’s mind at a session on emerging trends during education day at the Incentive Research Foundation Invitational, held May 28–June 1 at Secrets Puerto Los Cabos Golf & Spa Resort in San Jose del Cabo on Mexico’s Baja Peninsula. According to the IRF’s chief research officer, Rodger Stotz, 21 percent of consumer spending is done by Millennials—the under-35 crowd is now outspending even the Baby Boomers. And, he said, while they still ...

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