Engagement is not just the latest buzzword. More and more, businesses consider how they are engaging with people as being crucial to the financial health of their companies.

Engagement can be defined as a mutually beneficial connection between an organization and a variety of individuals—customers, employees, shareholders, and the community at large. An engagement strategy addresses the personal investment and actions of these stakeholders. The goal is to improve relationships and brand understanding across many different kinds of interactions.

Recently, I became a CEP—a Certified Engagement Practitioner—and our company, Dittman Incentive Marketing, was the first to be named a Certified Engagement Solutions Provider (or CESP). We believe it is an important differentiator in the marketplace.