A Q&A with Philippa Gamse, Consultant, Web Sites That Win
Beyond Borders: How should an organization prioritize elements on the home page of a meeting Web site?Philippa Gamse: The purpose of the home page is to quickly confirm to visitors that they’re in the right place for what they need, and to point them to what they can do on the site. The home page is not supposed to present all of the information that they need. An effective technique is to create a home page that can segment the different audiences for your meeting (e.g., attendees, ...
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