One Meeting at a Time
Some associations are using new marketing techniques to drive revenue — and new members — through conferences. The traditional strategy of using meetings as a member benefit is being turned on its head by some associations that are finding it makes more sense to do it the other way around — using meetings to build membership. “Instead of putting all of our energy into recruiting new members, we have shifted our staff resources a bit and are focusing more on programs,” says Darlene Trudell, ...
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