Move over traditional marketers. Events continue to gain ground as a strategic tool for corporate America, with event marketing budgets expected to rise 15 percent to 20 percent this year, according to PROMO magazine’s 2004 Event Marketing Study. Last year’s event marketing budgets averaged $827,911, and 36 percent of the survey’s 305 respondents plan an increase this year, compared to 45 percent who expect budgets to stay about the same and 8 percent who project a decrease. As budgets ...

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