For hoteliers looking to attract pharmaceutical meetings, it helps to learn about the AdvaMed and Pharmaceutical Research and Manufacturers of America (PhRMA) codes of ethical interactions with healthcare professionals. This advice came from Michelle Bartolone, CMP, CEO of Meetings Sites Pro, an independent meeting planning company based in San Diego, in a session at the Pharmaceutical Meeting Management Forum in Philadelphia in March. While both codes are voluntary, most companies now ...

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