AS MEETING PLANNERS, we spend most of our days planning, promoting, and executing complex meetings. And most of us are very good at what we do. We negotiate killer deals on venues, we recruit stunning speakers, we bring together hundreds or even thousands of attendees to our meetings, and we ensure that those attendees have a fantastic experience by orchestrating complex logistics with flawless grace. In the moment, we reign supreme. But what does all of that matter if nobody else knows ...

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