MEDIA FOCUS ON healthcare costs, quality issues, professional competence, and scrutiny of pharma's role in CME, together with the recent proliferation of rules and guidelines, make it all too clear that we must move beyond just providing CME credit. Harvard Business School professor John Kotter says that the best way to begin to create a change is to establish a sense of urgency. But while you know just how urgent the need is to move CME into its true role of facilitating learning and ...

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