Take Out the Trade Names If you think your conference attendees aren't as concerned as you are about commercial influence creeping into meeting content, think again. Dr. Eduardo Bruera, chairman, department of symptom control and palliative care, University of Texas M.D. Anderson Cancer Center in Houston, and two colleagues, noticed that trade names seemed to be popping up with increasing regularity. To see if their perceptions were accurate, they analyzed the use of trade names at the ...

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