When Merck Inc. opened its merckmedicus.com Web site in June, it enlisted Harris Interactive, a market research firm, to survey 101 physicians about their use of Web sites in general and to compare the Merck site to other sites. Unsurprisingly, the physicians gave merckmedicus.com high marks, and Merck released findings from the study in August to promote the site. But some of the top-line study results are worth remembering. The first finding is that physicians generally still have a low ...

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