Two men examine spirometers at a American College of Chest Physicians Phoenix Lung Health Day activity.
Know Your Target Demographics
The ACCP team begins by thoroughly researching the demographics and other specifics about the markets in which the activity is to be held. In the case of the greater Phoenix metropolitan area, the combination of often poor air quality and a large number of people who are underserved in their healthcare made it a good choice. About two weeks prior to the event, ACCP contacted the local media to explain what they were doing and why, the number of people they expected to attract, and the ...
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