An Unacceptable Marketing Tool? Dear Editor: In my view, your writing in “The Positive Side of Cognitive Dissonance” March/April 2005 issue, that “it is unacceptable to use certified education as a marketing tool” was shortsighted. Since the majority of my career was in marketing up until 1992, when I was given a position that oversaw most of my employer's CME activity, I had a different reaction than you “at my first continuing medical education professionals' meeting.” For me it was the ...

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