IT'S 8 P.M. ON SUNDAY NIGHT, and my phone rings. It's from a CMEer who we will call Jim. Jim is running an activity on Monday but has no way to collect information on learners' outcomes. “What can I do on such late notice?” Jim asks. And then in more panicked tones, “I've got to have something measurable, something meaningful.” “I have a suggestion,” I say, “though it isn't as good as a study based on careful reflection of both your instructors' anticipations and your participants' needs.” ...

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